 Art direction
 Livestream branding
 Cross-platform execution
 2024–2026

Stagecoach is one of the largest country music festivals in the U.S., where Amazon Music has served as the exclusive livestream partner for the past four years.

For the last 3 years, I have led art direction for the livestream, leading the visual direction and translating the festival’s evolving identity into key art across Amazon Music owned channels, including social, Prime Video, and Twitch. Over time, I’ve built strong cross-functional partnerships to deliver cohesive graphic systems across broadcast, marketing, and OOH placments.

The results reflect that consistency – in 2025, the livestream reached 11.8MM total views, delivering +37% versus the three-day festival average.