Country Heat, Amazon Music’s flagship country brand spanning playlist, radio, and podcast programming, partnered with The Grand Ole Opry to celebrate its 100th anniversary, with Amazon Music serving as the official livestream partner.

I led art direction for the livestream, translating the Opry’s heritage-driven identity into key art across Amazon Music owned channels, including social, Prime Video, and Twitch. I developed the in-stream graphics system and directed motion execution. In partnership with experiential teams, I extended the identity on-site, creating a full visual takeover for the audience.