ROLE
Art Director

SCOPE
Creative Direction
Brand Integration
Broadcast Graphics
Cross-functional Collaboration

June 2026

Toma El Juego is Nike's global street soccer movement, celebrating creativity, community, and the culture of the game through neighborhood competitions and live experiences around the world. 

Toma Live culminated in two flagship livestreams, capturing regional competitions across three cities before culminating with the Toma National Finals in New York City. As Nike's exclusive livestream partner, Amazon Music brought the energy of the competition to audiences beyond the pitch.

Nike led the creative vision in partnership with their creative agency, Industry. As the creative lead for Amazon Music's livestream experience, I partnered closely with Nike, Industry, and the broadcast production team to translate the event's creative into a cohesive livestream package. 

From adapting agency creative to preparing production-ready assets and overseeing on-air graphics, I ensured a consistent visual experience across livestream, social, and broadcast.