City Sessions is an intimate live performance series highlighting relevant artists in specific cities, often filmed in front of a live audience and streamed on Prime Video and Twitch.

In 2024, I led a visual refresh of the City Sessions identity, streamlining color usage, layout, and hierarchy to better align with the broader Amazon Music design system. The goal was to  develop a global scalable identity.

This included developing a new logo wordmark and evolving the visual language across marketing, social, and in-stream assets. I built cohesive, modular templates that unified the look and feel across platforms and collaborated closely with cross-functional partners to align on direction and secure leadership buy-in.

In 2025, I refined the system with a 2.0 update, further consolidating color usage and tightening layout hierarchy to improve clarity and adaptability as Amazon Music’s brand guidelines evolved. I also partnered with experiential teams to extend the identity into in-venue environments, integrating City Sessions branding into the live show experience.