ROLE
Art Director

SCOPE
Global livestream franchise,
multi-channel campaign creative

2022–2025

Amazon Music Live is Amazon Music’s flagship global livestream franchise, airing weekly on Prime Video and Twitch following Thursday Night Foodball. Each episode features a different performing artist, broadcasting from Los Angeles to a global audience. Across four seasons, I helped shape and evolve the visual identity of the series, developing scalable creative frameworks that balanced brand consistency with artist-led storytelling.

With a weekly live cadence and 1,000+ assets per season, the challenge was building a system that could move quickly without sacrificing craft. I developed modular design systems and visual guardrails that enabled rapid production while maintaining a cohesive premium brand experience.

Over time, my role expanded into broader creative leadership – guiding contract designers, partnering cross-functionally with marketing, motion, production, and senior creative stakeholders, and helping evolve the franchise indenity season over season.