Amazon Music Live is a concert series that streams live performances from top musical artists immediately following Thursday Night Football on Prime Video. Each episode features a different performer in a custom-designed set, broadcasting from Los Angeles to audiences worldwide.

Since the series launched in 2022, I have worked across 4 consecutive seasons, initially partnering closely with senior creative leadership to translate each season’s established look and feel into scalable visual systems. Over time, my role expanded into a co-lead position, guiding the visual direction and supporting overall program continuity as the team evolved.

I built out key art templates, developed scalable layout systems, trained contract designers, and collaborated with cross-functional partners to ensure consistent rollout across marketing platforms. Our creative brand team was small & tight knit – operating on a weekly cadence and producing over 1,000 assets per season.