At Amazon Fresh as a Production Designer, I led the redesign of our grocery store Grand Opening circulars, developing a new layout system to support store launches across regional markets. The updated design modernized the visual hierarchy and allowed for more dynamic product storytelling, while maintaining clarity. I partnered with marketing to secure stakeholder and leadership buy-in and collaborated on photography shoots to ensure imagery aligned with the refreshed direction.

Beyond launch campaigns, I owned weekly circular production across 5 regions & 20 stores, managing mechanical file development and print vendor communication. I integrated seasonal creative into rotating banners and in-store signage, supported cross-functional teams, and maintained centralized product image libraries to enable scalable print and digital deliverables.