At Amazon Fresh as a Production Designer, I led the redesign of our grocery store Grand Opening circular by developing a new layout system to support store launches across regional markets. The updated design modernized the visual hierarchy and allowed for more dynamic product storytelling, while maintaining clarity. I partnered with marketing to secure stakeholder and leadership buy-in and collaborated on photography shoots to ensure imagery aligned with the refreshed direction.

Beyond launch campaigns, I owned weekly circular production for 20 stores across 5 regions, managing mechanical file development and print vendor communication. I also integrated seasonal creative into rotating banners and in-store signage and supported cross-functional teams while maintaining a centralized product image library.